Setting a higher standard for clean water.
NanoClean designs, builds, and markets state-of-the-art, American-made water filtration systems for residential and commercial customers—guided by uncompromising quality, honesty, and integrity.
Built on more than filtration technology.
Our job is to understand the water problem, explain it clearly, and help each customer choose the right solution.
Built on quality, honesty, and integrity.
NanoClean's pre- and post-sale customer support is designed to be unrivaled, with highly qualified American team members focused on making every customer touchpoint helpful, clear, and genuinely positive.
Our guiding principles center on solving water-related problems in communities of every size—from dense urban areas to rural homes. Whether someone needs a compact under-counter system or a high-capacity whole-home or commercial solution, we begin by understanding the customer's water, priorities, property, and budget.
From humble beginnings, that approach has grown into an unwavering commitment to delivering high-quality, cost-effective systems made in the USA and tailored to the unique requirements of every customer.
- Listen first. We prioritize the customer's specific concerns before recommending equipment.
- Explain clearly. Complex water issues should come with straightforward answers.
- Recommend responsibly. The right filtration path should fit the actual need and budget.
More visuals to support the NanoClean story.
This image band keeps the page feeling closer to the NanoClean homepage while reinforcing clean water, healthy homes, and scalable filtration solutions.
Five values behind every recommendation.
These principles guide how we engineer systems, support customers, make decisions, and measure the difference our work creates.
Quality Without Compromise
We pursue dependable materials, thoughtful engineering, and lasting performance rather than settling for the easiest or cheapest answer.
Honest Guidance
We communicate directly, avoid one-size-fits-all recommendations, and give customers the clarity needed to make confident decisions.
Customer Care That Goes Further
Before and after installation, we aim to make every interaction responsive, useful, respectful, and genuinely supportive.
American Innovation
We believe advanced water-filtration technology and American-made quality can work together to serve homes and businesses better.
Clean Water With Purpose
We want cleaner water to create a ripple effect—improving daily life for customers while supporting life-giving water initiatives worldwide.
A practical system for every type of need.
Our product line scales from focused drinking-water filtration to comprehensive whole-property and commercial solutions.
Under-Counter Systems
A budget-friendly choice for filtering water at the kitchen sink and, where applicable, the refrigerator's ice and water service—without relying on short-lived, expensive refrigerator filters.
Ask about under-counter options →
Whole-Home Systems
Filter the water serving faucets, showers, baths, laundry, and water-connected appliances throughout the home, with multiple system configurations available for different needs and budgets.
Compare whole-home options →
Custom Filtration Systems
Highly scalable systems for commercial-grade capacities and specialized environments, including restaurants, schools, government offices, facilities, and other demanding applications.
Build a custom system →
Steve Gough
Founder and Chief Technologist
Steve graduated from Murray State University with an Engineering Physics degree and spent over 2 decades with Texas Instruments as the Global Business and Strategy Manager for new leading-edge semiconductor technologies in the microprocessor, digital A/V, GPS, and Digital Cinema video markets.
He retired from TI at age 46 to venture out and build water filtration technology and businesses on his own. Steve initially launched NOV8iON Water to develop breakthrough water filtration technology for the US market.
He then made that technology available to the poorest of the poor in third world countries through Global Water Relief Inc., a certified 501(c)(3) non-profit.
Steve is very passionate about helping customers understand and solve complex contaminated water issues both in the US and abroad.
Cleaner water at home helps bring life-giving water to the world.
NanoClean Water's current earnings and revenue support 100% of J4:14 Water's mission: bringing life-giving water and the message of Jesus's everlasting life to some of the poorest countries on the planet. NanoClean technology is designed to address serious water challenges, helping families take meaningful steps toward cleaner, safer water regardless of ZIP code or municipality.
Ask about our impactKnow what's in your water before you choose a filter.
Tell us where you live and what concerns you have. NanoClean will help you understand the likely issues and identify the filtration path that makes sense for your home or facility.